I think Digital Rights Management isn't the real term DRM stands for. It's probably more like Diabolic Rage Manufacturer or something like that. Seriously, first Ubisoft and now this?
And the truth is, no matter how annoying a certain DRM measure would be I would accept it if it would stop piracy. If Ubisoft's system actually prevented all piracy, and we'd see a new era in games where there are zero cases of illegally downloaded software... I'd jump up and down in happiness. But the truth is it doesn't stop Piracy. All it does is anger more and more people, paying customers, until they become software pirates themselves.
I'm feeling very oppressed right now. What can we do but complain? There's really not much we can do as average gamers and even gaming journalism, for all its hatred of DRM, hasn't influenced much change in the policy. The good news is that people are starting to see this does more harm than good. As you can see here, this is a step in the right direction. If these games are simply denied shelf space, so that even the uninformed are unable to buy them, it might finally hit these companies where it hurts, and we'd see a change.
Again, I'm not completely against DRM. Steam is a kind of DRM, but it works well and provides a good service. I'm sure there are other ways to do this. Maybe they're not 100% effective but they keep your customers happy, and when a customer is happy with a service he is happy to pay for it. If they treat anyone as a potential supporter rather than a potential thief, we might get somewhere.